Is Google imitating Facebook?

Google+ today came out with a redesigned user interface for the social network. More than 170 million people have upgraded to Google+, enjoying new ways to share in Search, Gmail, YouTube and lots of other places.

Google claims this to be a ‘more functional and flexible version of Google+’. The cover photo looks very similar to that of Facebook, though its smaller in size. There is more focus on photos view and apps arrangement. Seems very much inspired from Facebook.

One of the first things you’ll notice is a new way to get around the stream. There is a dynamic ribbon of applications on the left. This approach comes with lots of perks, but some of our favorites include:

  • You can drag apps up or down to create the order you want
  • You can hover over certain apps to reveal a set of quick actions
  • You can show or hide apps by moving them in and out of “More”

Google is aiming for an experience that fuses utility with beauty—one that inspires users to connect with others, and cherish the conversations that unfold. Other updates include:

  • Full bleed photos and videos that’ll make you really proud to post
  • A stream of conversation “cards” that make it easier to scan and join discussions
  • An activity drawer that highlights the community around your content

Google’s new privacy policy goes live

Google 的貼牌冰箱(Google refrigerator)

Google (Photo credit: Aray Chen)

Google‘s new privacy policy has gone live today i.e. March 1, 2012. This is supposed to replace 70 different policies that currently govern different Google products.

The new policy is said to be more simple and easy to follow and understand. Google is trying to unify the user experience across its products mainly the most popular one YouTube, Gmail and search. This will bring more consistency to user experience no matter on which Google platform you are. The search result accuracy could go up based on data Google collects on each user understanding your needs.

Based on the principle of ‘One Policy, One Google Experience’, the company has taken a leap to simplify processes giving user experience a priority. You can learn more about it here.

Watch this interesting video to understand what is Google’s motive behind this update.

How do I brand myself online?

Same Old Brand New You

Image via Wikipedia

How do I brand myself online? 1 answer on Quora

How do I brand myself online?

View my answer from Quora

There are few things you can do when it comes to branding yourself.
1. If you think people are already talking about you online use simple tools like Google alerts to follow the conversation and identify where you are mentioned and in which context.2. Think and decide how much dedicated time you can spare daily or weekly in your effort.

3. Now startegize about what objectives you would like to achieve e.g. would you like to be a moderator i.e. bring people in your field together and introduce topics worth discussing? Or you would be creating original content and sharing with your followers? and so on…

It really depends on you approach about what you wish to achieve.

3. Make a list of primary and secondary stakeholders whom you would want to influence and find a best way to reach them online. Find where they are in what sort of discussions are they currently engaged.

4. Engage with the purpose of establishing relationships with them and not hard sell. Slowly introduce to them what you have to offer and establish the value in you.

What you should avoid is?

1. Premature discussions about your expertise and your offerings.
2. Using social media as one way communication platform i.e.pushing information at your audience without engagement.

What you should definitely have?

1. Cultivate online relationships i.e. people through whom your value resonates.
2. Engage, respond to queries, admit when you have been wrong, appreciate others opinion and above all reciprocate and say thank you.
3. A listening mechanism so that you know what people are talking about you and through which mediums. Try simple tools like Google Alerts, Socialmention etc