Facebook brings big changes for community managers

In one of the most anticipated feature roll outs, Facebook has made life easy for page managers providing them a set of features they are going to love. Page admins can now schedule posts six months in advance, each post at an interval of atleast 15 minutes.

According to Facebook Help Centre page, ‘You can prepare a post and schedule it to appear later by adding a date and time in the future before you post it. You can schedule a post up to 6 months in advance in 15-minute interval.

You can also post in the back date by choosing a date in the past. The post will appear immediately at the appropriate place on your Page’s timeline. All times correspond to the current time zone you’re in.

For social media tools like Postcron, which have become synonymous with scheduling posts on Facebook are going to take a big hit. In order to use this feature it is important that your page has a start date i.e. founded, launched, started with the year and date. Unless that is provided the page won’t allow any scheduling.

Another big change that will make community managers happy is the option to assign roles to page admins. Page admins can have 5 different roles, each with different abilities. Only managers can change what kind of admin someone is. All admins are managers by default.

The Facebook Help Centre page provides a table (below) that outlines the 5 admin roles and what they’re able to do:

Assigning roles have been a feature provided in the team feature offered by tools like HootSuite. This one in particular would be only for Facebook and take care of privacy concerns. If you are working in a team managed remotely and see many people like analysts or advertisers come and go, then compromising the ownership of the page has always been an issue. Now, the page manager can comfortably assign roles without any such fears.

Have you started using these features for your page yet?

Part of the above post by me was first published on ODigMa’s blog

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