We used to see this a lot with MySpace hires, where new execs would come on board having never used the product.

I think Twitter’s new PR Chief Gabriel Stricker is a great PR exec from my past interactions with him. But the man went through the entire interview process without ever actually having sent a tweet (here’s his account)?

From Reuters:“Former Google spokesman Gabriel Stricker is moving to Twitter to lead its communications team, he announced Wednesday via his first-ever tweet on @gabrielstricker.”

Huh. That would have been a nonstarter for me.

Update: Someone sent me a message saying Gabriel used to have a private Twitter account, so the Reuters story isn’t accurate.

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