Facebook unveils Timeline for Brands

Image representing Facebook as depicted in Cru...

Image via CrunchBase

Timeline for regular Facebook users have been loved by some and hated by others. Bloggers have went on to write several posts, some even got out with a global study on whether Timeline should be there or not. Not minding the much negative attention Facebook has gone ahead and unveiled Timeline for brands.

Citing brand consistency requirements, Facebook Timeline will be mandatory for all pages from March 30, 201o2. For those brands which have been actively producing content this would be a great visual treat to decorate their pages with their company history and important milestones. While for the others who have got loads of fan but no content flowing through their pages, it would be sad!

Brands will be able to add a cover photo to their page. Mind it, no commercial messages, product prices or call to action will be allowed. This is what shouldn’t go in the Cover photo:

Price or purchase information, such as “40% off” or “Download it at our website”.
– Contact information, such as web address, email, mailing address or other information intended for your Page’s About section.
– References to user interface elements, such as Like or Share, or any other Facebook site features.
– Calls to action, such as “Get it now” or “Tell your friends”

Another important feature that will come is the ability to exchange private messages with your fans. Another step towards the social economy and enabling SCRM through Facebook. If you remember Google+ allows targeted conversations through circles too.

Brands will also be able to  pin selected posts on the top of their feed for a maximum period of one week. Isn’t Twitter doing the same with its enhanced profile pages aimed at brand? Okie, so Facebook is  catching up  and some love for brands never hurt.

What is going to be most criticized about Pages Timeline would be the lack of ability to set an app as a default landing page. This means you won’t be able to direct your incoming traffic to your widgets or contests. It’s going to hurt the ones who believe a fancy app is a substitute to quality engagement time on Pages.

With this  new social wave just wait and watch for colorful and visually engaging Pages from brands. Especially the ones who have a long history and more milestones to showcase. Its time to get those images out of the closet and showcase the best branding content you got. But don’t forget to engage!

Watch this interesting video from Facebook on Timeline on the ways it can be used. Here is the product guide from Facebook that you can download to learn more about its features in detail.


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