Google +, the social network launched by Google earlier in the year to compete against Facebook have crossed 62 million user mark i.e. a daily growth of 625,000 user sign ups every day. This was reported by Paul Allen, as expected on his Google+ page on Wednesday. Paul leads research firm Elance that has been tracking Google+ data ever since it was launched.
This is a huge jump from the 50million user mark which was reported on Dec 1 this year. Google+ holds the record of fastest organic and viral growth when it touched 10million user base within first 2 weeks of its launch in July. There could be several reasons for this growth as Paul clarifies in his update on the network, “Google+ is adding new users at a very rapid pace. It may be the holidays, the TV commercials, the Android 4 signups, celebrity and brand appeal, or positive word of mouth, or a combination of all these factors, but there is no question that the number of new users signing up for Google+ each day has accelerated markedly in the past several weeks.”
Google has engaged in aggressive advertising strategy this December with a commercial highlighting Google+’s ‘Hangout’ feature with Jim Henson’s The Muppets. Hangout is a group video chat feature allowing multiple users to have group chat sessions at the same time.
The festive season has given a boost to the numbers as 24% of the total number of users joined the network in December. By this rate Paul predicts Google+ to touch 293 million users by 2012, “If this rate of new signups (625k daily) continues then Google+ will reach 100 million users on Feb. 25th and 200 million users on August 3. They will finish 2012 with 293 million users.”
Recently another report released by ComScore titled ‘It’s a Social World’ has pegged the total user base at 67 million members. Google+ was also the number 2 most searched keyword of 2011 as put by Google’s annual Zeitgest list reaffirming the growing interest in the network. However, with the exception of this spike in the month of December, interest in Google+ has been on the decline overall. Google hasn’t released any figures regarding the total number of active users on the network which it has managed to retain. The number of active users is often substantially low as compared to the total number of sign ups on social networks which have high attrition rate. Google+ is expected to enrich user experience by assimilating +1’s (equivalent of Facebook Likes) in search engine queries and across all Google services.