The sale of global HTML5 phones is set to raise to one billion units by 2013 from 336 million units in 2011. The forecast has been made by Strategy Analytics, a global consultancy on the future of HMTL5 capable mobile phones which expects a surge of 365 per cent between 2011 and 2016.
According to the official release from the company ‘HTML5 has quickly become a high-growth technology that will help smart phones, feature phones, tablets, notebooks, desktop PCs, television and vehicles to converge through cloud services.’
According to Neil Shah, Analyst at Strategy Analytics, has been quoted in the report, saying that “we forecast worldwide HTML5 phone sales to surge from 336 million units in 2011 to one billion in 2013. The growth for HTML5 phones is being driven by robust demand from multiple hardware vendors and software developers in North America, Europe and Asia who want to develop rich media services across multiple platforms, including companies like Adobe, Apple, Google and Microsoft. We define an HTML5 phone as a mobile handset with partial or full support for HTML5 technology in the browser, such as the Apple iPhone 4S.”
The consultancy considers HTML5 to play a pivotal role in the emergence of technology for ‘mobile operators, device makers, car manufacturers, component vendors and Web application developers’. HTML5 has been hailed as potentially capable of ‘transcend some of the barriers faced by native applications, such as cross-platform usability, HTML5 is a market that no mobile stakeholder can afford to ignore.’
The six major regions for which the forecast has been done include North America, Central & Latin America, Western Europe, Central & Eastern Europe, Africa Middle East and Asia Pacific.
In an earlier report, ABI Research had reported that by 2016 there would be more than 2.1 billion devices empowered with HTML 5 in comparison to 109 million in 2010. These research forecasts would give an impetus to companies like Abode which last month announce that the company would discontinue the use of flash for mobile stating that ‘HTML5 is now universally supported on major mobile devices, in some cases exclusively. This makes HTML5 the best solution for creating and deploying content in the browser across mobile platforms.’
Apple for long has dissuaded the use of Flash for iOS that has driven developers towards HTML5 use, which has also contributed towards wide adaptation of HTML5. ‘
Thomas Kang, Director at Strategy Analytics, suggested caution when it comes to HTML5. ‘Despite surging growth of HTML5 phone sales, we caution that HTML5 is still a relatively immature technology. HTML5 currently has limited APIs and feature-sets to include compared with native applications on platforms such as Android or Apple iOS. It will require several years of further development and standards-setting before HTML5 can fully mature to reach its potential as a unified, multi-platform content-enabler,’ Thomas was quoted.
Above is my article originally published in Daily Post on Oct 7, 2011, view it here
- HTML5-enabled phones to hit 1 billion in sales in 2013 (news.cnet.com)
- Forecast: 1 Billion HTML5 Phones By 2013 – TechCrunch (techcrunch.com)
- What is HTML5? (infographic) & Ultimate HTML5 Cheatsheet (gabrielcatalano.com)